Chevrolet Silverado Signs with University of Texas Longhorns

Chevrolet, the University of Texas Athletics program, IMG College and the Ex-Students’ Association of the University of Texas (the Texas Exes) announced a multi-year sponsorship agreement, designating Silverado as the Official Truck of the Texas Longhorns and of the Texas Exes. Silverado also is now the Official Truck of Bevo, the Texas Longhorns’ live mascot.

“There is no more appropriate place to showcase the stronger, smarter, more capable 2014 Silverado than in the heart of truck country at Texas Longhorn sporting events,” said Chris Perry, vice president of Chevrolet Marketing.

“This partnership complements the Silverado’s overall marketing campaign, with its strong focus on Texas, where a Longhorn fan lives in one out of every three households and is almost twice as likely to buy a truck as the average consumer.”

The relationship connects the Silverado with UT’s passionate fans and alumni via multiple opportunities throughout the academic year. These include activities at home athletics and alumni events, print and digital promotional opportunities, promotions, event signage, presence on the Longhorns’ statewide radio network and coaches’ endorsements. It also includes a presence on the Longhorn Network, the 24-hour channel dedicated to programming associated with Texas Athletics and the University of Texas.

“We are appreciative of Chevrolet’s generous sponsorship in this category for multiple campus areas, including athletics,” said DeLoss Dodds, UT men’s athletics director. “Athletics is very collaborative on campus, and the scope of Chevrolet’s agreement is in line with that very spirit.”

“We are thrilled to join forces with another high-quality, internationally recognized brand such as Chevrolet,” said Leslie Cedar, CEO and executive director of the Texas Exes. “This partnership enables us to further our mission of championing the University of Texas in its quest to become the best public university in the world.”

Unique opportunities in this sponsorship include allowing a Silverado truck to pull Bevo’s trailer to and from events, showcasing a Silverado at the Texas Exes’ “Biggest Tailgate in Texas,” the new Chevy Silverado Ticket Will Call & Pick-up Window designations and the Official Truck of the AT&T Red River Rivalry, the annual Texas vs. Oklahoma football game in Dallas. The Silverado logo also appears on the backdrop for all Texas Athletics official media conferences and interviews.

The University of Texas partnership follows the all-new 2014 Silverado’s overall launch efforts, which began in Texas with Silverado displays, drive events and an original song by Grammy-nominated recording artist Will Hoge. The campaign has since expanded nationally and will include consumer activities at NASCAR races, music venues, sporting events and a partnership with the National Volunteer Fire Council.

The 2014 Silverado 1500 is an all-new version of Chevrolet’s best-selling vehicle in the U.S. All-new from hood to hitch, Silverado is designed to be the best-engineered and most refined full-size pickup. With its trio of new EcoTec3 engines, it offers the best fuel economy of any V-8 pickup with class-leading payload and towing capabilities.  Silverado crew, regular and double cab models are currently being sold at dealerships nationwide. The Silverado High Country premium model arrives in showrooms this fall.

Original Source: http://www.media.gm.com

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Chevrolet Performance Cruises Woodward This Weekend

Chevrolet Performance is back at the Woodward Dream Cruise this weekend at Memorial Park in Royal Oak, where it will display a collection of performance vehicles – including the all-new 2014 Chevrolet Corvette Stingray – parts and accessories, and host autograph sessions with automotive personalities Linda Vaughn, Courtney Hansen and Izod IndyCar driver Will Power.

Located at the northeast corner of Woodward Avenue and 13 Mile Road, the Chevrolet Performance display is open Thursday, Aug. 15, and Friday, Aug. 16, from 10 a.m. to 9 p.m. On Saturday, Aug. 17 – the day of the Woodward Dream Cruise – it is open 8 a.m. to 9 p.m.

Linda Vaughn is the first lady of motorsports, rising to fame in the 1960s as Miss Hurst Golden Shifter, and Courtney Hansen is the host of Spike TV’s weekend “Powerblock” shows. Each will be signing autographs on Friday and Saturday, at 11 a.m. and 2:30 p.m. on both days.

Will Power, who pilots the No. 12 Chevrolet-powered IndyCar for Penske Racing, will sign autographs on Saturday, from 12:30 to 1:30 p.m.

In addition to the 2014 Corvette Stingray, Chevrolet Performance’s showcase of shimmering sheet metal will include:

  • 2014 Camaro Z/28
  • 2014 Silverado LTZ crew cab
  • 2014 Impala LTZ
  • 2014 SS pace car
  • 1967 Camaro Hot Wheels concept
  • Camaro ZL1 “Smoke” concept
  • Chevrolet Performance V-6 and V-8 Camaro concepts featuring a new portfolio of Gen 5 Camaro performance parts and accessories
  • Chevrolet Performance Hot Rod Power Tour “Trip Captain” Suburban concept
  • NASCAR driver Jimmie Johnson’s 1967 Camaro with LS9 crate engine
  • 1953 Suburban with a custom LSX engine
  • Helio Castroneves’s IndyCar show car

Also on display is the latest in high-performance crate engines, engine parts, vehicle accessories and more from Chevrolet Performance, including:

  • LSX454R crate engine
  • Big-block 572/720R racing crate engine
  • Small-block ZZ383 crate engine
  • LSA/4L85E Connect & Cruise crate powertrain system
  • Camaro ZL1 brake upgrade kit
  • Camaro 1LE Track Pack suspension kit

Representatives from the Chevrolet Performance team will be available to demonstrate products and answer questions about components including engine controllers, the Connect and Cruise crate powertrain systems and more.

Car enthusiasts can find more about Chevrolet Performance and the activities surrounding the Woodward Dream Cruise at theblock.com – the online automotive community powered by Chevrolet Performance.

More than 1 million car enthusiasts are expected to pack the famous avenue for the world’s largest one-day automotive event.

Originally Posted By: http://www.media.chevrolet.com

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