It’s been a big week for Chevrolet at the Detroit Auto Show. Bolt EV was named the 2017 North American Car of the Year. We introduced the all-new 2018 Traverse that will complete the transformation of the broadest and freshest lineup of crossovers and SUVs in the industry. And the show was also the site of our next disruption, with today’s unveiling of the new, life-size LEGO® Batmobile from Chevrolet.
Measuring 17-feet long and featuring exclusive stud shooters, the LEGO Batmobile from Chevrolet is inspired by Batman’s Speedwagon, featured in “The LEGO Batman Movie” hitting theatres on February 10. Chevrolet will serve as the Official Automotive Partner of the LEGO Batman Movie. This is the perfect movie for Chevrolet to team up with given family, community and imagination are core themes and core values for our brand.
The LEGO Batmobile from Chevrolet will also appear in our “Real People. Not Actors.” campaign debuting this weekend, only this time we’re featuring Real LEGO® Minifigures. Not Actors.
Get the first look at the LEGO Batmobile and this new work from Chevrolet: http://chevynews.net/2017/nextdisruption
LEGO Batmobile from Chevrolet Fast Facts:
- 344,187 Bricks used to build
- 83 in. (6.92 ft.) Height
- 204 in. (17 ft.) Length
- 111 in. (9.25 ft.) Width
- 1695.50 lbs. Total weight
- 17 Colors used
- 222 Hours to design
- 1,833 Hours to build
For more fun, visit: http://www.chevrolet.com/all-new-lego-batmobile.html